Ever seen dudes at the gym flexing their muscles?
I don’t go to the gym (I tried it once and found it boring) – I go Kickboxing.
There are all cool dudes in there but once in a while a dude will turn up thinking he’s stronger than he really is.
You see that from his attitude, swagger, and the way he talks to the newbies.
But when we do sparring you can tell he’s not the best fighter out there.
It’s probably insecurity that makes these people act the way they do.
What has to do with Google Ads?
There’s 1 metric that act likes a swagger on the Google Ads interface.
As you might have guessed from the title it’s the Ad Strength.
Your Ad Strength can be:
-Incomplete
-Poor
-Average
-Good
-Excellent
Google defines it as the metric for the relevance and quality of your copy.
Here’s why this metric, like other metrics, is pointless:
Your ads can have Excellent Ad Strength and you’ll probably get a number of impressions but if your ads don’t convert the Ad Strength doesn’t matter.
I see business owners make this mistake, time and time again. They focus on 1 single metric that probably gives a tiny little edge.
A classic example is CPC. It’s great to have low CPC don’t get me wrong but if you don’t generate high-quality conversions that win you business CPC under $1 won’t help you grow your business.
The point is it’s wise to focus most of your time on metrics that matter.
If not, you’re going to be another Google benefactor.
To win business Google Ads go here:
https://wearesavoury.com/opt-in/
