1 Simple Way to Write Better Headlines
Let’s talk about a simple yet effective method you should keep in mind when writing headlines for Google Ads. Warning: Guru fanboys excited about ninja tricks and magic potions can click ‘X’ and leave the page becasue this method is nothing than fundamentals of Direct Marketing. Still here? Let’s talk about the method: Start your […]
The 3 Different Search Types in Google Ads
Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better. Let’s go 1 by 1 to help you get a good understanding: Broad Match: This is the one that in 2024 Google promotes the most and urges advertisers to structure […]
Negative Keywords in Google Ads
What is negative keywords in Google Ads? As you might already know Google’s most common campaign is Search where you can choose keywords that trigger your ad. For example, if you’re a landscaping company, you can target the ‘landscaping companies near me’. When a user types in the above phrase or similar one, Google will […]