Bitcoin is a way to invest your maney.
Now I’m not massively into investing and crypto stock market and so on.
But from what I understand the Bitcoin price fluctuates over a short period of time but the figure overall goes up if look at the price in the space of 3-5 years.
Same goes with CPC, there are times it goes up and there times you get cheaper clicks.
This has to do with different kind of reasons.
It might be because competition that bids aggressively entered the game and drives the prices up.
What’s worrying for many business owners is the CPC they expect to get compared to end up getting.
This has to do with software for keyword research that show you numbers that aren’t true.
Here’s why:
The data this kinda software reads are old and most of the times outdated.
The business owner checks that the average CPC is going to be $4.5 but what they’re getting is $7.8.
It makes sense to think that’s your campaign ain’t doing great, maney is going down the drain.
You can see many different metrics that stress out business owners.
Another 1 is Optimisation Score which imo is a useless metric.
It doesn’t matter if your Score is 95% or 10%. It makes not difference to your business.
It’s like a business owner is stressed about the temperature of the water of their dispenser.
(It’s cool to have cold water but it’s more crucial to prioritise the maney tasks).
But that’s what gurus and Google are preaching about and it’s kinda easy to fall into the trap of looking at the wrong metrics.
It’s also industry practitioners that present reports with vanity metrics as the only thing they care about is the retainer rather than making a profit for the client. Alright, that was the rant for today.
I don’t know much about dispensers but if you want to learn Google Ads go here:
https://wearesavoury.com/opt-in/
CWICMIC: Cool Water is Cool Maney is Cooler