The most neglected Bidding Strategy

There’s 1 Bidding Strategy that gurus don’t glorify.

In fact, since everyone is talking about Broadation (Broad Match and Automated bidding) this exact bidding strategy goes noticed.

Even Google doesn’t give it as an option when you set up your Search campaign.

The only way you can find it once you set up your campaign, you have to go back to the Settings, find it and turn it on.

I’m talking about Manual Bidding obviously.

Back in the day Manual Bidding was the only Bidding Strategy option, but Google came up with fancy Bidding Strategies that promise less manual work with the same (or better) results.

Manual Bidding has a bunch of benefits, the main 1 is you make your own choice on how much you want to bid for certain keywords.

You see that the term ‘Window repair near me’ brings in high-quality leads. With Manual Bidding you can simply go to your keyword and increase the percentage of this keyword (kinda like asking Google to send you more that good traffic you’ve been getting).

Why Google pushes the automated Bidding Strategies though?

Fair question.

The answer is:

Over 90% of Google’s revenue comes from Advertising. Their platform is built in a way that a business owner, without being a tech-savvy necessarily, can set up and run a campaign without much difficulty – it’s more revenue for them (and most wasted budget for the advertisers).

Meaning that Manual Bidding doesn’t serve this purpose as you need to be more advanced at Google Ads to be able to use it effectively.

Manual Bidding is useful if you know how and when to use it. It’s ideal when you launch your campaign; One of the benefits is it shows you the range of CPC.

And this is valuable if you want to change your bidding strategy in the next few weeks).

If you’re curious about how to set up your Manual Bidding strategy go here:

https://wearesavoury.com/opt-in/