Elementor #3193
If you want to set up & run Google Ads with clarity and ease, this comprehensive guide might prove to be handy. First, let’s start with the main reason why many struggle to get a proper grasp of Google Ads which is: You should know what buttons NOT to click to succeed in Google […]
Elementary School Q&A on Landing Pages
I’m about to tell you a fun hobby every media buyer should have. This is haunting forums, subreddits and Facebook groups. You keep seeing the same mistakes over and over and over again. 1 of my favourite is “I searched my ads in Google and they didn’t show up”. Why is that? (Please don’t go […]
1 Simple Way to Write Better Headlines
Let’s talk about a simple yet effective method you should keep in mind when writing headlines for Google Ads. Warning: Guru fanboys excited about ninja tricks and magic potions can click ‘X’ and leave the page becasue this method is nothing than fundamentals of Direct Marketing. Still here? Let’s talk about the method: Start your […]
Negative Keywords in Google Ads
What is negative keywords in Google Ads? As you might already know Google’s most common campaign is Search where you can choose keywords that trigger your ad. For example, if you’re a landscaping company, you can target the ‘landscaping companies near me’. When a user types in the above phrase or similar one, Google will […]