Brand words included or negative?

Came across this question the other day: ””” Need your opinion based on your experience. Should I include the brand name when I am trying to acquire new customers ? Or actually add them as negative words. I am helping my wife solo home business acquire customers. When I review performance , got lots of […]

How to use Google Keyword Planner?

I was asked an interesting question from a prospect the other day: How to use Google keyword planner? For those aren’t familiar, the keyword planner is a tool that helps you see what users are searching for. Say for example your business is about furniture-making, you could set up your Google Ads account (without needing […]

The 3 Different Search Types in Google Ads

Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better. Let’s go 1 by 1 to help you get a good understanding: Broad Match: This is the one that in 2024 Google promotes the most and urges advertisers to structure […]