How to do Google Ads: a 11-step guide on how to start your campaign
If you want to set up & run Google Ads with clarity and ease, this comprehensive guide might prove to be handy. First, let’s start with the main reason why many struggle to get a proper grasp of Google Ads which is: You should know what buttons NOT to click to succeed in Google […]
PPC swiftly changes to Facebook Ads
I’ve worked in different marketing disciplines. One of them has been SEO – I happened to learn SEO because I used to have a blog (that got destroyed by 1 of the most notorious algo updates). It taught me how to do on page SEO, how to do keyword research, where to add the keywords, […]
The 2-word phrase metamorphosising you into a benefactor
Came across this question on social: ‘What’s the best exercise to get good at keyword research?’ A few answers went like “Buy a course and go over their keyword research process.” The most popular answer went like: “The best way to get good at keyword research is to practice and take action.” Nothing wrong with […]
Brand words included or negative?
Came across this question the other day: ””” Need your opinion based on your experience. Should I include the brand name when I am trying to acquire new customers ? Or actually add them as negative words. I am helping my wife solo home business acquire customers. When I review performance , got lots of […]
How to use Google Keyword Planner?
I was asked an interesting question from a prospect the other day: How to use Google keyword planner? For those aren’t familiar, the keyword planner is a tool that helps you see what users are searching for. Say for example your business is about furniture-making, you could set up your Google Ads account (without needing […]
The 3 Different Search Types in Google Ads
Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better. Let’s go 1 by 1 to help you get a good understanding: Broad Match: This is the one that in 2024 Google promotes the most and urges advertisers to structure […]