How to get great at Google Ads
I used to be obsessed with football (soccer) when I was younger. I used to watch many football games and even listen to radio shows. One of them was on a Greek radio by two dudes who used to talk about advanced tactics and the psychology part of sports. I remember a story that they […]
PPC swiftly changes to Facebook Ads
I’ve worked in different marketing disciplines. One of them has been SEO – I happened to learn SEO because I used to have a blog (that got destroyed by 1 of the most notorious algo updates). It taught me how to do on page SEO, how to do keyword research, where to add the keywords, […]
The 2-word phrase metamorphosising you into a benefactor
Came across this question on social: ‘What’s the best exercise to get good at keyword research?’ A few answers went like “Buy a course and go over their keyword research process.” The most popular answer went like: “The best way to get good at keyword research is to practice and take action.” Nothing wrong with […]
Why I deleted my Instagram account
Let’s talk about Instagram and social media in general. I created my Insta account back in 2016. I just wanted to see how this platform works and what’s different compared to other social media including Facebook and Twitter (or X, or TwitterX). Obviously Instagram is a more visual platform with cool images and stories showing […]
How the algo HCU made me a pro at Google Ads
A sad story follows: (for a dramatic effect): It was August 2023, a scorching summer in Greece. I walk up and have Greek breakfast (coffee & cigarettes) with my brother. After putting out the second cigarette, I pull out my phone to check the number of clicks I got the previous day from organic Google […]
Wannamaker was wrong until yesterday
I don’t know about you but I dislike quotes. Since the emergence of social media everyone has gone bonkers on quotes. It’s a bit like low quality effort of creating content if I’m honest. It requires almost zero thinking; it might get you likes and comments but what about business? I doubt if it will […]
Catching AI Stealing Your Pimento Sandwich
I must confess… The situation isn’t as bad as it used to be. Back in 2022 when ChatGPT emerged everyone went bonkers. Ai this, ai that… I remember that back then I was living in Cyprus and I used to go to work in a co-working space (to experience what’s all this fuss about digital […]
Pissed Newbie Calls Google Ads Scam
One of the most amusing things is to read forum comments. So, I came across this gem the other day: “How much of a scam are Google Ads???” In the massive post, the business owner goes on and says that he spent thousands of dollars on Google Ads getting 1 single lead. Now it’s fair […]
No Wall to Hang The Google Ads Certification
‘Do I need the Google Ads certification?’ That’s a question that I kept asking myself when I started out. And I won’t lie, I took the test a couple of times and failed. In fact, the last time I took it I got 76% (you need 80% to pass it). I probably didn’t pass for […]