Ruthless Advertising at Any Cost

Come across this question the other day: “”” How can I win the top spot all the time. “”” Short answer: You can’t. Long answer: There’s no point in winning the top spot all the time. If you win the top spot in every auction doesn’t equal more business for you. Manual CPC is the […]

Pissed Newbie Calls Google Ads Scam

One of the most amusing things is to read forum comments. So, I came across this gem the other day: “How much of a scam are Google Ads???” In the massive post, the business owner goes on and says that he spent thousands of dollars on Google Ads getting 1 single lead. Now it’s fair […]