“Why Google is spending more than the Daily Budget?”
This question about budgeting comes up all the time. Many business owners freak out when they see that Google is spending more than the daily budget they set in the first place. Say for example, your daily budget is $25 but Google has been spending $35 per day lately. This happens because Google assumes that […]
Is spending $5 a day even worth it? (Newbie)
I got on an interesting call the other day. Now calls aren’t my thing, I do them when they are necessary (don’t hate them but don’t like them anyway). It was a prospect who works in a home industry I’m into. The conversation inevitably went to Google Ads. He wanted to give Google ads a […]