How to do Google Ads: a 11-step guide on how to start your campaign
If you want to set up & run Google Ads with clarity and ease, this comprehensive guide might prove to be handy. First, let’s start with the main reason why many struggle to get a proper grasp of Google Ads which is: You should know what buttons NOT to click to succeed in Google […]
The most neglected Bidding Strategy
There’s 1 Bidding Strategy that gurus don’t glorify. In fact, since everyone is talking about Broadation (Broad Match and Automated bidding) this exact bidding strategy goes noticed. Even Google doesn’t give it as an option when you set up your Search campaign. The only way you can find it once you set up your campaign, […]
Ad Dilemma: Start with Max clicks or Max Conversions?
Came across this question the other day: ‘Start with Max Clicks or Max Conversions?’ Before going into the answer, let’s clarify this: The bidding strategy in Google Ads is key. It can make or break your campaign. Choose the wrong one and it will wreck your efforts. Choose the right one and see leads and […]