Pissed Newbie Calls Google Ads Scam
One of the most amusing things is to read forum comments. So, I came across this gem the other day: “How much of a scam are Google Ads???” In the massive post, the business owner goes on and says that he spent thousands of dollars on Google Ads getting 1 single lead. Now it’s fair […]
Is spending $5 a day even worth it? (Newbie)
I got on an interesting call the other day. Now calls aren’t my thing, I do them when they are necessary (don’t hate them but don’t like them anyway). It was a prospect who works in a home industry I’m into. The conversation inevitably went to Google Ads. He wanted to give Google ads a […]
Ad Dilemma: Start with Max clicks or Max Conversions?
Came across this question the other day: ‘Start with Max Clicks or Max Conversions?’ Before going into the answer, let’s clarify this: The bidding strategy in Google Ads is key. It can make or break your campaign. Choose the wrong one and it will wreck your efforts. Choose the right one and see leads and […]
How to use Google Keyword Planner?
I was asked an interesting question from a prospect the other day: How to use Google keyword planner? For those aren’t familiar, the keyword planner is a tool that helps you see what users are searching for. Say for example your business is about furniture-making, you could set up your Google Ads account (without needing […]
No Wall to Hang The Google Ads Certification
‘Do I need the Google Ads certification?’ That’s a question that I kept asking myself when I started out. And I won’t lie, I took the test a couple of times and failed. In fact, the last time I took it I got 76% (you need 80% to pass it). I probably didn’t pass for […]
The 1 Metric that Matters in Marketing and Google Ads
I was on a call with a prospect the other day. He had a swimming pool construction business. He had been running Google Ads for several months now with little to no success and I was trying to find out what’s the main issue with his account. The conversation goes like this: -Me: What are […]
The 3 Different Search Types in Google Ads
Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better. Let’s go 1 by 1 to help you get a good understanding: Broad Match: This is the one that in 2024 Google promotes the most and urges advertisers to structure […]
1 Simple Way to Write Better Headlines
Let’s talk about a simple yet effective method you should keep in mind when writing headlines for Google Ads. Warning: Guru fanboys excited about ninja tricks and magic potions can click ‘X’ and leave the page becasue this method is nothing than fundamentals of Direct Marketing. Still here? Let’s talk about the method: Start your […]
Negative Keywords in Google Ads
What is negative keywords in Google Ads? As you might already know Google’s most common campaign is Search where you can choose keywords that trigger your ad. For example, if you’re a landscaping company, you can target the ‘landscaping companies near me’. When a user types in the above phrase or similar one, Google will […]