How to do Google Ads: a 11-step guide on how to start your campaign
If you want to set up & run Google Ads with clarity and ease, this comprehensive guide might prove to be handy. First, let’s start with the main reason why many struggle to get a proper grasp of Google Ads which is: You should know what buttons NOT to click to succeed in Google […]
Elementor #3193
If you want to set up & run Google Ads with clarity and ease, this comprehensive guide might prove to be handy. First, let’s start with the main reason why many struggle to get a proper grasp of Google Ads which is: You should know what buttons NOT to click to succeed in Google […]
“Why Google is spending more than the Daily Budget?”
This question about budgeting comes up all the time. Many business owners freak out when they see that Google is spending more than the daily budget they set in the first place. Say for example, your daily budget is $25 but Google has been spending $35 per day lately. This happens because Google assumes that […]
The most neglected Bidding Strategy
There’s 1 Bidding Strategy that gurus don’t glorify. In fact, since everyone is talking about Broadation (Broad Match and Automated bidding) this exact bidding strategy goes noticed. Even Google doesn’t give it as an option when you set up your Search campaign. The only way you can find it once you set up your campaign, […]
How to get great at Google Ads
I used to be obsessed with football (soccer) when I was younger. I used to watch many football games and even listen to radio shows. One of them was on a Greek radio by two dudes who used to talk about advanced tactics and the psychology part of sports. I remember a story that they […]
PPC swiftly changes to Facebook Ads
I’ve worked in different marketing disciplines. One of them has been SEO – I happened to learn SEO because I used to have a blog (that got destroyed by 1 of the most notorious algo updates). It taught me how to do on page SEO, how to do keyword research, where to add the keywords, […]
CPC following the trajectory of Bitcoin
Bitcoin is a way to invest your maney. Now I’m not massively into investing and crypto stock market and so on. But from what I understand the Bitcoin price fluctuates over a short period of time but the figure overall goes up if look at the price in the space of 3-5 years. Same goes […]
The 2-word phrase metamorphosising you into a benefactor
Came across this question on social: ‘What’s the best exercise to get good at keyword research?’ A few answers went like “Buy a course and go over their keyword research process.” The most popular answer went like: “The best way to get good at keyword research is to practice and take action.” Nothing wrong with […]
Why I deleted my Instagram account
Let’s talk about Instagram and social media in general. I created my Insta account back in 2016. I just wanted to see how this platform works and what’s different compared to other social media including Facebook and Twitter (or X, or TwitterX). Obviously Instagram is a more visual platform with cool images and stories showing […]
Why Ad Strength makes your Ads fat skinny
Ever seen dudes at the gym flexing their muscles? I don’t go to the gym (I tried it once and found it boring) – I go Kickboxing. There are all cool dudes in there but once in a while a dude will turn up thinking he’s stronger than he really is. You see that from […]