Why Ad Strength makes your Ads fat skinny
Ever seen dudes at the gym flexing their muscles? I don’t go to the gym (I tried it once and found it boring) – I go Kickboxing. There are all cool dudes in there but once in a while a dude will turn up thinking he’s stronger than he really is. You see that from […]
How the algo HCU made me a pro at Google Ads
A sad story follows: (for a dramatic effect): It was August 2023, a scorching summer in Greece. I walk up and have Greek breakfast (coffee & cigarettes) with my brother. After putting out the second cigarette, I pull out my phone to check the number of clicks I got the previous day from organic Google […]
Wannamaker was wrong until yesterday
I don’t know about you but I dislike quotes. Since the emergence of social media everyone has gone bonkers on quotes. It’s a bit like low quality effort of creating content if I’m honest. It requires almost zero thinking; it might get you likes and comments but what about business? I doubt if it will […]
Elementary School Q&A on Landing Pages
I’m about to tell you a fun hobby every media buyer should have. This is haunting forums, subreddits and Facebook groups. You keep seeing the same mistakes over and over and over again. 1 of my favourite is “I searched my ads in Google and they didn’t show up”. Why is that? (Please don’t go […]
Catching AI Stealing Your Pimento Sandwich
I must confess… The situation isn’t as bad as it used to be. Back in 2022 when ChatGPT emerged everyone went bonkers. Ai this, ai that… I remember that back then I was living in Cyprus and I used to go to work in a co-working space (to experience what’s all this fuss about digital […]
Ruthless Advertising at Any Cost
Come across this question the other day: “”” How can I win the top spot all the time. “”” Short answer: You can’t. Long answer: There’s no point in winning the top spot all the time. If you win the top spot in every auction doesn’t equal more business for you. Manual CPC is the […]
Brand words included or negative?
Came across this question the other day: ””” Need your opinion based on your experience. Should I include the brand name when I am trying to acquire new customers ? Or actually add them as negative words. I am helping my wife solo home business acquire customers. When I review performance , got lots of […]
Pissed Newbie Calls Google Ads Scam
One of the most amusing things is to read forum comments. So, I came across this gem the other day: “How much of a scam are Google Ads???” In the massive post, the business owner goes on and says that he spent thousands of dollars on Google Ads getting 1 single lead. Now it’s fair […]
Is spending $5 a day even worth it? (Newbie)
I got on an interesting call the other day. Now calls aren’t my thing, I do them when they are necessary (don’t hate them but don’t like them anyway). It was a prospect who works in a home industry I’m into. The conversation inevitably went to Google Ads. He wanted to give Google ads a […]
Ad Dilemma: Start with Max clicks or Max Conversions?
Came across this question the other day: ‘Start with Max Clicks or Max Conversions?’ Before going into the answer, let’s clarify this: The bidding strategy in Google Ads is key. It can make or break your campaign. Choose the wrong one and it will wreck your efforts. Choose the right one and see leads and […]