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I was asked an interesting question from a prospect the other day: How to use Google keyword planner? For those aren’t familiar, the keyword planner

‘Do I need the Google Ads certification?’ That’s a question that I kept asking myself when I started out. And I won’t lie, I took

I was on a call with a prospect the other day. He had a swimming pool construction business. He had been running Google Ads for

Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better.

Let’s talk about a simple yet effective method you should keep in mind when writing headlines for Google Ads. Warning: Guru fanboys excited about ninja

What is negative keywords in Google Ads? As you might already know Google’s most common campaign is Search where you can choose keywords that trigger