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Why Ad Strength makes your Ads fat skinny
Ever seen dudes at the gym flexing their muscles? I don’t go to the gym (I tried it once and found it boring) – I
How the algo HCU made me a pro at Google Ads
A sad story follows: (for a dramatic effect): It was August 2023, a scorching summer in Greece. I walk up and have Greek breakfast (coffee
Wannamaker was wrong until yesterday
I don’t know about you but I dislike quotes. Since the emergence of social media everyone has gone bonkers on quotes. It’s a bit like
Elementary School Q&A on Landing Pages
I’m about to tell you a fun hobby every media buyer should have. This is haunting forums, subreddits and Facebook groups. You keep seeing the
Catching AI Stealing Your Pimento Sandwich
I must confess… The situation isn’t as bad as it used to be. Back in 2022 when ChatGPT emerged everyone went bonkers. Ai this, ai
Ruthless Advertising at Any Cost
Come across this question the other day: “”” How can I win the top spot all the time. “”” Short answer: You can’t. Long answer:
Brand words included or negative?
Came across this question the other day: ””” Need your opinion based on your experience. Should I include the brand name when I am trying
Pissed Newbie Calls Google Ads Scam
One of the most amusing things is to read forum comments. So, I came across this gem the other day: “How much of a scam
Is spending $5 a day even worth it? (Newbie)
I got on an interesting call the other day. Now calls aren’t my thing, I do them when they are necessary (don’t hate them but
Ad Dilemma: Start with Max clicks or Max Conversions?
Came across this question the other day: ‘Start with Max Clicks or Max Conversions?’ Before going into the answer, let’s clarify this: The bidding strategy
How to use Google Keyword Planner?
I was asked an interesting question from a prospect the other day: How to use Google keyword planner? For those aren’t familiar, the keyword planner
No Wall to Hang The Google Ads Certification
‘Do I need the Google Ads certification?’ That’s a question that I kept asking myself when I started out. And I won’t lie, I took
The 1 Metric that Matters in Marketing and Google Ads
I was on a call with a prospect the other day. He had a swimming pool construction business. He had been running Google Ads for
The 3 Different Search Types in Google Ads
Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better.
1 Simple Way to Write Better Headlines
Let’s talk about a simple yet effective method you should keep in mind when writing headlines for Google Ads. Warning: Guru fanboys excited about ninja
Negative Keywords in Google Ads
What is negative keywords in Google Ads? As you might already know Google’s most common campaign is Search where you can choose keywords that trigger
Blog
Why Ad Strength makes your Ads fat skinny
Ever seen dudes at the gym flexing their muscles? I don’t go to the gym (I tried it once and found it boring) – I
How the algo HCU made me a pro at Google Ads
A sad story follows: (for a dramatic effect): It was August 2023, a scorching summer in Greece. I walk up and have Greek breakfast (coffee
Wannamaker was wrong until yesterday
I don’t know about you but I dislike quotes. Since the emergence of social media everyone has gone bonkers on quotes. It’s a bit like
Elementary School Q&A on Landing Pages
I’m about to tell you a fun hobby every media buyer should have. This is haunting forums, subreddits and Facebook groups. You keep seeing the
Catching AI Stealing Your Pimento Sandwich
I must confess… The situation isn’t as bad as it used to be. Back in 2022 when ChatGPT emerged everyone went bonkers. Ai this, ai
Ruthless Advertising at Any Cost
Come across this question the other day: “”” How can I win the top spot all the time. “”” Short answer: You can’t. Long answer:
Brand words included or negative?
Came across this question the other day: ””” Need your opinion based on your experience. Should I include the brand name when I am trying
Pissed Newbie Calls Google Ads Scam
One of the most amusing things is to read forum comments. So, I came across this gem the other day: “How much of a scam
Is spending $5 a day even worth it? (Newbie)
I got on an interesting call the other day. Now calls aren’t my thing, I do them when they are necessary (don’t hate them but
Ad Dilemma: Start with Max clicks or Max Conversions?
Came across this question the other day: ‘Start with Max Clicks or Max Conversions?’ Before going into the answer, let’s clarify this: The bidding strategy
How to use Google Keyword Planner?
I was asked an interesting question from a prospect the other day: How to use Google keyword planner? For those aren’t familiar, the keyword planner
No Wall to Hang The Google Ads Certification
‘Do I need the Google Ads certification?’ That’s a question that I kept asking myself when I started out. And I won’t lie, I took
The 1 Metric that Matters in Marketing and Google Ads
I was on a call with a prospect the other day. He had a swimming pool construction business. He had been running Google Ads for
The 3 Different Search Types in Google Ads
Did you know that there are 3 different search types? It’s vital to know what each one of them does to structure your campaign better.
1 Simple Way to Write Better Headlines
Let’s talk about a simple yet effective method you should keep in mind when writing headlines for Google Ads. Warning: Guru fanboys excited about ninja
Negative Keywords in Google Ads
What is negative keywords in Google Ads? As you might already know Google’s most common campaign is Search where you can choose keywords that trigger
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